Scott Hepburn
This is where you'll find the stuff you won't read on MediaEmerging.com.
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The Blogger Relations Tip I Always Forget
I write about blogger relations a lot. It's one of my favorite PR tactics, in part because I'm a blogger, too. Yet in all my posts about blogger relations, there's one tip I always forget: Remember, most blogs aren't written between 9am and 5pm. Most bloggers (according to my pseudo-scientific guesswork) have other jobs. They blog at night, or on weekends, or if they're especially adept, on a phone while riding the light rail. They respond to comments when they get time...usually during non-business hours. Same goes for emails. Good blogger relations is about building rapport: Read the blog, comment on it, retweet well-written posts. Get to know the writer. Be attentive. Complement them for a job well-done. Send 'em an email once in a while. Just remember that your 9-5 job as a PR pro may not fit their schedule as a 9-5 yoga instructor, restaurateur or civil engineer. Sent from my Verizon Wireless BlackBerry
