Scott Hepburn
This is where you'll find the stuff you won't read on MediaEmerging.com.
FacebookPageFacebookSearch
Advertising in High School Football Programs
I have a client who asked about advertising in the game-day programs at local high school football games. Are these ads a good investment? My take: * Advertising in high school sports programs is more about supporting the community, schools and students than anything else. * Since they're usually pretty low-cost, it wouldn't hurt to try these ads to see if they drive business. * Use a special offer ("Bring this program in to receive 10% off...") to measure results. * include a specific call to action. Too many small businesses deem these channels ineffective, when in reality it's the absence of a clear CTA or a poorly designed ad that caused a low response. * Remember, an offer must be COMPELLING to drive results. A 10% discount might sound compelling to you, but if it only saves the customer $2, it's not likely to get them to change their behavior (aka, switch from a competitor). * Go back to point #1. These ads are mostly about supporting the community. For bigger results, you'll probably need a bigger approach to marketing. WEIGH IN: Have you done local, grassroots advertising? What channels have worked well for you? What types of promotions worked best? Sent from my Verizon Wireless BlackBerry
