HepHazard

Almost half of the moms who "Like" your brand on Facebook do so without you doing a thing, according to recent SheSpeaks survey. 

The survey raised some interesting questions:

• Do moms really want to have a relationship with brands through social media?
• If so, who should be initiating the dialogue?
• Do women just want coupons and promotional information, or do they want to have a conversation with a brand?
• Is social media replacing email as the key communications channel between moms and brands?

Additional Findings

• About two-thirds of moms (68%) don’t mind having brands contact them through social media if they feel the content is relevant to them.
• 62% say that a positive product experience is the biggest motivator for them to talk with others about a brand. 33% most wanted to share coupons with friends.
• 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)

What It Means for Brands

• Don't overvalue Facebook ads and apps. Yes, Facebook ads can increase the number of "Likes" you get. So can other forms of advertising, including apps, contests and games. But the #1 thing you can do to increase apps is be extraordinary. Not just good...extraordinary.
• Keep up your social media efforts. Consumers want to interact with you, as long as you're conversing about things that matter to them. Don't be afraid to interact.
• Focus on improving your brand experience. That means a better product, better packaging, better customer service...your brand needs to be the concierge and your customers are VIPs.